JOSH GRADILONE -
MARKETING STRATEGIST

My Professional Marketing and Writing Portfolio

Social Media Posts

My Knack is Bringing a Brand to Life with Social Media

Social Media Work

Click the pictures below to see details of the social media work I've done across fashion, beauty, interior design, education, and beyond.

From videos and graphics to compelling copy, UGC, and photography, my work has helped brands connect with their audiences in meaningful and impactful ways.

Vivien Sophie Brand Paris Fashion Week Grid

Worked to ensure properly styling of outfits, brand consistency, and Instagram posts for Paris Fashion Week SS24.

MichNat Fashion Grid

Created visual, copy, and video content for MichNat Fashion from January - March 2024.

Good Space Plans Interior Design Grid

From 2018 - 2021, created visuals, copy, and brand guidelines for Good Space Plan's social media.

Bombay Brow Beauty Company

Created Visuals, Copy, and Brand Guidelines for Bombay Brow Beauty Company in 2020 - 2021.

University of British Columbia Sauder School of Business

Encouraged UGC, created copy, videos, and took photographs that became Sauder's most liked and engaged content.

SIXR Sustainable Fashion App Grid

Rebranded SIXR's core message and colours to be consistent. Created copy, videos, and graphics.

WRITING WORK

HOW TO SPEAK OUT ON SOCIAL JUSTICE AS A SMALL BUSINESS BRAND

June, 2020

During the George Floyd protests in June 2020, many small businesses wanted to speak out on important social issues but were unsure how. I used my marketing experience and research to show how speaking out on important social causes can help the reputation of your brand, but only if done correctly and truthfully. In this blog I go over ways to connect social causes to your brand, how to properly apologize for past mistakes, and why it's important to speak out on political causes as a small business.

HOW TO START A MARKETING ROADMAP FOR YOUR BUSINESS

July, 2020

Many small businesses want to do a marketing campaign but are unsure of where to start. In one of my most extensive marketing blogs, I take a deep dive into what a marketing road map means. I talk about the importance of knowing your customers through buyer personas, funnel marketing, and the type of roadmaps businesses can use. Digital marketing is a necessity for small businesses now and mapping out your trajectory is the best way to go.

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FIVE TIPS TO RUNNING A FAMILY BUSINESS THAT ACTUALLY WORK!

January, 2020

I worked for a family-run interior design firm Good Space Plans Online for 3 years. I wanted to write a blog that highlighted their unique working experience. I interviewed them both about their experience on how to make a family business work. Then I used their own words and tone of voice to make an SEO-friendly blog that also highlighted an event they were going to be in. The blog was a success and is one of their most clicked blogs they have.

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HOW TEAMWORK MOVES US FORWARD IN 2020.

February, 2020

When copywriting, I want to showcase more than the day-to-day goings of a business. I want the blog to reflect the business's values that keeps the reader engaged. The blog I did for RJS Construction was only supposed to highlight their most recent and upcoming projects. Instead, I also included their brand message of being a family-first and value-driven company. Many people were impressed by the heart behind the blog and it became one of their most liked submissions.

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