WORK
Pieces of My Career
I’ve put together a selection of my most recent and memorable work. I’m proud of each and every piece in my portfolio and hope you will enjoy reading them as much as I enjoyed writing them. For any inquiries, please get in touch.
USHI MART EMAIL NEWSLETTER
November, 2020
During the Ushi Holiday Market, I sent out weekly email newsletters to grab people's attention. I would talk about market updates, COVID safety, and weekly Instagram takeovers that one of the vendors would do. I made sure each email was value-based, short and sweet, and visually stimulating.
RJS CONSTRUCTION SOCIAL MEDIA STAFF HIGHLIGHT
May, 2020
Personality is what sells on social media. To build brand trust for RJS Construction I made staff highlights throughout the month of May. I interviewed each staff member for the content of the post and then made the graphic on Canva. The staff highlights were some of their most popular posts on social media.
MOVE BETTER WITH MARLA CONSUMERÂ PERSONA
September, 2020
Every marketing roadmap needs to start with a consumer persona to understand who you're marketing to. For this consumer persona, I conducted research at the Vancouver Public Libary to get the demographics around Marla Waal's fitness studio. I then researched common characteristics and traits of people who did Pilates and ELDOA in Vancouver and created a consumer persona to target.
GOOD SPACE SOCIAL MEDIA POST
January, 2021
I created designs for Good Space on Canva and Illustrator that followed their brand guidelines and showcased beautiful interior design. I started the post with a hook. Then, I gave a list of interior design inspirations. Finally, I asked the audience to write about their favourite interior design inspirations in the comments.
6 STEPS TO BREAK BAD HABITS AND BECOME YOUR BEST SELF
September, 2019
myCEO business coaching was hosting a women-led event called "Be You Bravely" with four women entrepreneurs. To highlight the event, I interviewed each of the speakers on the theme of breaking bad habits. I was able to use their voice and tone to create a blog for each speaker and promote the event. The blog was a success and the event sold out.
USHI HOLIDAY MARKET
November - December, 2020
During a difficult year for small businesses in 2020 due to the COVID-19 pandemic, I worked with Ushi Mart to make a winter holiday market in Hamilton, Ontario. I worked on getting press coverage from 3 major news stations, social media promotion, and email marketing. The market was a success and sold out two weekends.
ERIN BENTLEY SOCIAL MEDIA GRID
August, 2020
Starting new social media accounts does not have to be daunting when you have the right plan. I created brand standards and the start of an Instagram grid for Erin Bentley, Total Relationship Coach. In one month I was able to get 100 followers all through organic reach, posting frequently, and networking with other relationship coaches.